Two New Coffees

As desire for single-origin coffees spread, shops would sell 10 or even 20 different coffees. With only two or three brewed coffees for sale, café goers wouldn’t be able to sample most of the offerings

Figure 4: Plot of flavor profile association, which shows that both perception and expectation were impacted by bag color. Pink (P) and Brown (P) indicate the consumers' perception of the coffee they consumed, while Pink (E) and Brown (E) indicate their expectations.