Twitter is one of the most dominant free networks, but it has only recently begun to offer payment capability. This provides one salient example of a creator platform that undersells the pitch. The company recently introduced the “Super Follows” feature, in which users can pay to receive bonus content from accounts they love. The service launched i... See more
But Twitter isn’t very good at the business of being a social network. Twitter has long struggled to grow or monetize its user base. In 2019, Twitter made $3.4 billion from 330 million users. Facebook made $70.7 billion off of 2.5 billion users.
While its CEO wouldn’t give any actual subscription numbers, several publishing partners confirmed that they hadn’t yet seen any meaningful revenue from the service. Salon’s CRO stated that Scroll only generates “a handful of dollars every month.” One anonymous publisher said they’d only received a few hundred dollars total.