Twitter Has a New CEO; What About a New Business Model?

What was most interesting to me, though, was Dorsey’s comment about helping people manage paywalls. One of the biggest challenges to the subscription economy is the tension between leveraging social media to acquire new customers — which like social media itself, requires content that is free to access — and the fact that running a business means a... See more

If Twitter had a full-time CEO, he or she would have come to this conclusion in half the time. Twitter doesn’t have the scale to compete on an ad model, and their ad tools are substandard. However, they are unwittingly starching their hat blue and could acquire several of the remaining independent media properties (Lee, McClatchy, Condé Nast, Hears... See more

Twitter is taking its user base, which no one publication could realistically reach or monetize on its own, and re-distributing their subscription fee across publications that no one user could ever support individually.