
In November 2012, Mark Zuckerberg sent a cold email (below) to Snapchat CEO Evan Spiegel. Not long after, Facebook offered to buy Snap for $3B. Spiegel turned it down and — today — Snap is worth $120B+. LESSON: Never wait for them to come to you, get on the fucking plane

CONFIDENTIAL HIGHLY CONFIDENTIAL TREATMENT REQUESTED NOT FOR CIRCULATION/COMMITTEE MEMBERS AND STAFF ONLY
Mark Zuckerbergsriramk.comWhen a big company makes an offer to acquire a successful startup, it almost always offers too much or too little: founders only sell when they have no more concrete visions for the company, in which case the acquirer probably overpaid; definite founders with robust plans don’t sell, which means the offer wasn’t high enough. When Yahoo! offered to
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Mark Zuckerberg • CONFIDENTIAL HIGHLY CONFIDENTIAL TREATMENT REQUESTED NOT FOR CIRCULATION/COMMITTEE MEMBERS AND STAFF ONLY
Once your company hits a certain scale, you should start meeting with the CEOs of companies you may want to buy every quarter or two. This relationship-building may eventually pay off in a competitive strategic situation. Mark Zuckerberg at Facebook was notoriously focused on building relationships with the founders of WhatsApp and Instagram, leadi
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