ze frank, first and best vlogger, had a concept called "brain crack" brain crack is that amazing idea you've been holding onto that you'll get to Later so you can Do It Right it addicts you bc the more you build it up the less likely you'll ever do it poast your brain crack!

So let’s start with ingredients. How do we cultivate the right ingredients for great idea fermenting?

III: Ingredients

There are two levels of thinking going on in our heads at any time. There’s the more active and conscious part of your brain that’s reading this article and which you think of as doing the “thinking.” Then a subconscious, processin... See more