On the importance of a focused ICP: "We allowed our ICP to fray, replaced by a focus on a competitor. In our fight to prove that we could win against Alteryx, we over-rotated on any customer that might be interested in switching or considering alternatives. While being responsive to customers sounds good, being responsive to any customer creates a ... See more

But we underestimated two things: the amount of product we would need to build to start repeatably winning, and how high switching costs would be for many of their customers. We didn’t have a clearly identifiable market force at our back, other than broad trends around collaboration and cloud-based solutions. Those trends helped enormously, but we ... See more