Not enough stories get told about startups that don't make it. @jakefuentes and @brelig recently shared a bunch of hard-won and incredibly insightful lessons from their attempt at building @Cascadeio (a data logic and analysis tool). Some of my favorite takeaways: On taking on… Show more

Early on, the way we approached our go-to-market was opposite of what most companies do, which is start with a super niche audience, find them, target them and expand to new markets

We started completely horizontal with a blank-slate product, and we got more and more narrow with our focus on landing customers over time. We started seeing organic ado

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Since this essay is targeting at startups, I’m going to mostly focus on the first few stages of the framework and the skills that it implies for your new hire. If you look at each stage, they roughly imply a different set of problems you are trying to face – first, finding product/market fit and building the initial “atomic network” — a stable set ... See more