95% of content consumption is procrastination disguised as productivity.
Most people waste hundreds of hours consuming “just-in-case” content because it’s “interesting.”
Instead, you should consume "just-in-time" to answer a question keeping you from moving forward.
Dickie Bush 🚢twitter.com95% of content consumption is procrastination disguised as productivity. Most people waste hundreds of hours consuming “just-in-case” content because it’s “interesting.” Instead, you should consume "just-in-time" to answer a question keeping you from moving forward.
Only two reasons to consume content:
If the answer is "no" to both, it's procrastination.
- It's providing an answer to a problem that will remove the current bottleneck in your life or business
- It's going to help you create more content after you've consumed it
If the answer is "no" to both, it's procrastination.
Katherine Dee • Dickie Bush on Substack
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