10 iron-clad laws that helped me build a one-of-a-kind brand (@PipDecks). The last one may surprise you!
1/ Build for one person. Develop your prototype to solve this one person’s problem - and do not stop until it is perfect. Seth Godin calls this the “minimum viable audience”.… Show more
10 iron-clad laws that helped me build a one-of-a-kind brand (@PipDecks). The last one may surprise you! 1/ Build for one person. Develop your prototype to solve this one person’s problem - and do not stop until it is perfect. Seth Godin calls this the “minimum viable audience”.… Show more
Stand Out By Saying What You Stand For
7 min. read
May 16, 2025
I want to pass on a timeless branding principle that freelancers can and should leverage, and to introduce it, I’ve pulled two excerpts from a certain internal meeting in 1997.
Please don’t write me off for citing the single most cliche person and company imaginable (Steve Jobs and Apple).
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