10 iron-clad laws that helped me build a one-of-a-kind brand (@PipDecks). The last one may surprise you!
1/ Build for one person. Develop your prototype to solve this one person’s problem - and do not stop until it is perfect. Seth Godin calls this the “minimum viable audience”.… Show more
10 iron-clad laws that helped me build a one-of-a-kind brand (@PipDecks). The last one may surprise you! 1/ Build for one person. Develop your prototype to solve this one person’s problem - and do not stop until it is perfect. Seth Godin calls this the “minimum viable audience”.… Show more
To survive and thrive you need to have the conviction to create things your are proud of with people you love and in a way that allows you to have a meaningful life however you determine that. Anything more than that is not just “bonus,” it can actually lead to your undoing. I don’t mean financial ruin, I mean that you may loose that independence a
... See moreWhat I Wish Someone Had Told Me
- Optimism, obsession, self-belief, raw horsepower and personal connections are how things get started.
- Cohesive teams, the right combination of calmness and urgency, and unreasonable commitment are how things get finished. Long-term orientation is in short supply; try not to worry about what people think in the short t
blog.samaltman.com • What I Wish Someone Had Told Me
Clarity of purpose Summarizes the company’s business on the back of a business card. Large markets Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop. Rich customers Target customers who will move fast and pay a premium for a unique offering. Focu... See more
Sequoia Capital • Elements of Enduring Companies
Mo Shafieeha added
How to do it: 1. Define a larger cause. 2. Articulate the problem better than anyone else. 3. Attack the status quo. 4. Define a category. 5. Build the right team. 6. Use “grassroots” customer testimony. 7. Release news in lightning strikes, not dribs and drabs. 8. Organize events to focus attention.9. Nurture your community... See more
sacks.substack.com • Your Startup Is a Movement
Ilana Ettinger added
- In this exclusive interview, she walks through the most important brand decisions startups can make to appear formidable, credible, and ready to make change. As you’ll note, none of them require a big budget or huge team — just supercharged attention to detail.CONSISTENCY IS EVERYTHING - Invest the time to clearly articulate a set of standards fo... See more
First Round Capital • This Brand Strategy Can Make Your Startup Look Bigger Than It Is
Jedric Viera added
