10 iron-clad laws that helped me build a one-of-a-kind brand (@PipDecks). The last one may surprise you! 1/ Build for one person. Develop your prototype to solve this one person’s problem - and do not stop until it is perfect. Seth Godin calls this the “minimum viable audience”.… Show more

No one will care or remember how successful or disastrous your business is, or how hard you worked, or what your MMR was, or how much money you raised. The number one deathbed regret is working too hard and not spending enough time with family and friends. So don’t blow your life away trying to escape it by working on your business. Keep going as l... See more

You are only as good as your ability to test your riskiest assumptions as quickly as possible.

Only hire A-players; people that blow you away. As soon as you allow mediocrity into your team, it will rot your business from the inside forevermore.