The Era Of Multiple Identities: We Discover, Embrace, & Express Our Multiple Selves -> From networks like Discord, where users are represented by whatever name and avatar they choose, and ItsMe, where people connect in real-time using a creative avatar of their choosing, we’re seeing huge growth in willingness to engage, transact with, and befriend... See more

Our principlesCreation over consumptionTrue happiness comes from deepening your friendships, not racking up more of them. So why do most social products feel so shallow, with a double-tap to like and meaningless story replies? We think friendship is an act of creation, not consumption. After all, the effort is where the love is.Simple apps, not sup... See more

Instagram disruptors like BeReal, Poparazzi, Dispo, and Locket have promised a more authentic, less curated reality. But even authenticity, over time, becomes performative; “photo dumps” become carefully-crafted compilations of artsy images that show us in a good light (“Look how this blurry photo implies I’m too busy having fun to take non-blurry ... See more

Because of the internet we don’t need to define our identity based on where we physically live, who we’re born to, or what we look like, as has been the case in human history until now.

What the internet allows us to do is to see what we have in common. This resulted in a new experience of what it means to be a person. We have multiple lenses and identities ready to be activated at any given moment. They are meaningful. Digital avatars are just as meaningful to us as other identities.