“Gentleminions is obviously both nostalgic and ironic, but it’s less focused on expressing irony than it is about using a piece of internet content to actively mobilise people. It’s about bringing a bunch of people together, doing something objectively weird, and then sharing videos and posts about it back on internet platforms with the expressed... See more

I think a certain set of millennial women think they miss Tumblr, but they really miss a specific moment of anonymity and creation on the internet.

The musician Halsey gave an interview a few days ago where they said they miss Tumblr because on Tumblr you could be, “Absolutely ridiculous. You could post memes, and then get really serious and post

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Just outside the mainstream stuff, you have roleplayinggame culture, you have furry culture, you have indie music culture, you have graphic designers… You have “cores” and “waves” and completely invented subcultures bootstrapped off Tumblr curation—techwear, bloghouse, cottagecore, daddy’s girl, pro-anorexia girls, witch girls… if you were on

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