
Trust Me, I'm Lying: Confessions of a Media Manipulator

The researchers found that while sadness is an extreme emotion, it is a wholly unviral one.
Ryan Holiday • Trust Me, I'm Lying: Confessions of a Media Manipulator
The constraints of blogging create artificial content, which is made real and impacts the outcome of real world events.
Ryan Holiday • Trust Me, I'm Lying: Confessions of a Media Manipulator
Bloggers are under incredible pressure to produce, leaving little time for research or verification, let alone for speaking to sources. In some cases, the story they are chasing is so crazy that they don’t want to risk doing research, because the whole facade would collapse.
Ryan Holiday • Trust Me, I'm Lying: Confessions of a Media Manipulator
It’s enough to make anyone bitter and angry. And indeed they are. They grind with the “rage of the creative underclass,” as New York magazine called it.
Ryan Holiday • Trust Me, I'm Lying: Confessions of a Media Manipulator
got all sorts of great inspiration (and ideas) for the job by reading old books like The Harder They Fall and All the King’s Men, which are about press agents and media fixers for powerful politicians and criminals of many years ago.
Ryan Holiday • Trust Me, I'm Lying: Confessions of a Media Manipulator
I feel that the comments of a former friend of Woody Allen, Harvard professor and famous civil rights lawyer Alan Dershowitz, apply to this particular phenomenon: “Well, let’s remember, we have had presidents . . . from Jefferson, to Roosevelt, to Kennedy, to Clinton, who have been great presidents. . . . I think we risk losing some of the best peo
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“It’s difficult to get a man to understand something,” Upton Sinclair once said, “when his salary depends upon his not understanding it.”
Ryan Holiday • Trust Me, I'm Lying: Confessions of a Media Manipulator
Each blog is competing not just to be the leader on a particular story but against all the other topics a reader could potentially commit to reading about (and also against checking e-mail, chatting with friends, and watching videos, or even pornography).
Ryan Holiday • Trust Me, I'm Lying: Confessions of a Media Manipulator
Create the perception that the meme already exists and all the reporter (or the music supervisor or celebrity stylist) is doing is popularizing it. They rarely bother to look past the first impressions.