Troy Carter’s Venice Music is launching an NFT-gated members’ club
Music Business Worldwidemusicbusinessworldwide.com
Saved by Jordan Bester
Troy Carter’s Venice Music is launching an NFT-gated members’ club
Imagine building a membership ecosystem by studying how underground music scenes create belonging.
Zoe Scaman • The Synthesised Strategist
He’s been inspired by watching successful DAOs like Friends with Benefits, a private discord server for creators that members have to buy into in the form of cryptocurrency tokens. But unlike with Friends with Benefits, where you’re paying for access, he doesn’t want a token-gated community. He instead wants to sell products and experiences via tok... See more
Clara Hogan • Founder of Poolside FM Knows How to Make Shit Go Viral · Worklife Blog
“We’ve always had this idea of music being mass-market,” says 3LAU. “It’s always been, ‘we need to get this music to the most amount of people.’ The art world has never been that way. It’s the opposite mindset: Who can afford this really expensive piece of work that I’ve spent hours and hours creating? [Hornby] is an expert at his craft, and indust... See more
Cherie Hu • Digital music’s new drop culture
On the opportunity side, NFTs could unlock special album incentives. You could get access to certain live stream. You can get limited edition albums. That's an interesting kind idea of incremental revenue for these players, but a key role for, as we've talked about, for these labels, is also this VC element to it. Imagine if I was a mid-tier artist... See more