Tribes: We Need You to Lead Us

Through your actions as a leader, you attract a tribe that wants to follow you. That tribe has a worldview that matches the message you’re sending.

A crowd is a tribe without a leader. A crowd is a tribe without communication.

Caring is the key emotion at the center of the tribe. Tribe members care what happens, to their goals and to one another.

If you’re a middle-of-the-roader, you don’t bother joining a tribe. Partisans want to make a difference. Partisans want something to happen (and something else not to happen).

Ideas that spread, win. Boring ideas don’t spread. Boring organizations don’t grow.

working on stuff they believe in (and making things happen) is much more satisfying than just getting a paycheck and waiting to get fired (or die).

You don’t have to be in charge or powerful or pretty or connected to be a leader. You do have to be committed.

People yearn for change, they relish being part of a movement, and they talk about things that are remarkable, not boring.

Four million iPhones later (that’s more than a billion dollars in less than a year), it’s easy to forget that pundit Laura Reis said the Apple phone would never succeed.