
Tribes: We Need You to Lead Us

To have all these advantages, all this momentum, all these opportunities and then settle for mediocre and then defend the status quo and then worry about corporate politics—what a waste. Flynn Berry wrote that you should never use the word “opportunity.” It’s not an opportunity, it’s an obligation. I don’t think we have any choice. I think we have
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Industries don’t die by surprise. It’s not as if you didn’t know it was coming. It’s not as if you didn’t know whom to call (or hire).
Seth Godin • Tribes: We Need You to Lead Us
If you’re a middle-of-the-roader, you don’t bother joining a tribe. Partisans want to make a difference. Partisans want something to happen (and something else not to happen).
Seth Godin • Tribes: We Need You to Lead Us
Instead of wondering when your next vacation is, maybe you ought to set up a life you don’t need to escape from.
Seth Godin • Tribes: We Need You to Lead Us
One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people.
Seth Godin • Tribes: We Need You to Lead Us
Marketing changed the idea of stability.
Seth Godin • Tribes: We Need You to Lead Us
Through your actions as a leader, you attract a tribe that wants to follow you. That tribe has a worldview that matches the message you’re sending.
Seth Godin • Tribes: We Need You to Lead Us
Great leaders don’t water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.
Seth Godin • Tribes: We Need You to Lead Us
Getting out first and staking out the new territory almost always pays off.