As we saw earlier, it takes only two things to turn a group of people into a tribe: • A shared interest • A way to communicate The communication can be one of four kinds: • Leader to tribe • Tribe to leader • Tribe member to tribe member • Tribe member to outsider So a leader can help increase the effectiveness of the tribe and its members by • tra

Credit isn’t the point. Change is.

I hope that’s not so simple that it gets ignored, because it’s important. It’s such an effective idea that it saves children’s lives every day. All the Sternins did was find the mom with the healthy kids. And then they helped the others in the village notice what she was doing. They gave that mom a spotlight, encouraging her to keep it up and, more

A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

People want to be sure you heard what they said—they’re less focused on whether or not you do what they said.

Human beings can’t help it: we need to belong. One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people. We are drawn to leaders and to their ideas, and we can’t resist the rush of belonging and the thrill of the new.

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.

Part of leadership (a big part of it, actually) is the ability to stick with the dream for a long time. Long enough that the critics realize that you’re going to get there one way or another …so they follow.

When the Los Angeles Philharmonic, one of the most prestigious in the world, went looking for a new conductor, they had their pick of perhaps a thousand qualified individuals. These were world-class people who had been tested and proved at doing the work of running an orchestra the traditional way. They hired Gustavo Dudamel. He is a twenty-six-yea