Tribes: We need you to lead us

Her new record, though, is free. It’s online at http://www.tasminlittle.org.uk and you can listen to all of it, along with commentary and notes, for free.

People want to be sure you heard what they said—they’re less focused on whether or not you do what they said.

Corporations might as well have been run by Joseph Stalin—they had unalterable five-year plans, sharply controlled channels of communication, and a royal court surrounding the monarch.

Over and over again, the Sternins have discovered a simple process: find leaders (the heretics who are doing things differently and making change), and then amplify their work, give them a platform, and help them find followers—and things get better. They always get better.

joining your social network on Ning.

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.

What leaders do: they give people stories they can tell themselves. Stories about the future and about change.

A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

A movement is thrilling. It’s the work of many people, all connected, all seeking something better.