Trends are dead

(In The Death of Trends, Vox's Terry) Nguyen is examining a more abstract consequence of this rapid acceleration, which is that it saps trends of their subcultural context, reducing them to status symbols that represent status itself, like a trail of breadcrumbs leading to more breadcrumbs. Her piece is focused on fashion trends, or aesthetic ... See more

There’s a modern phenomenon whereby personal style—on the body, in the home—is understood as a separate track of identity. It’s a mode of expression we’re meant to perfect through mimetic desire and buying the right stuff. I’m thinking, for instance, of dressing like a “coastal grandma,” without otherwise inhabiting the relevant lifestyle choices. ... See more

There’s a reason, for instance, that TikTok has declared not just a handful of but twenty-something aesthetics to be the next big thing in 2022: It’s because TikTok’s bread and butter is creating microtrends that flare up fast and die out faster. Whether or not they actually last (or exist in any meaningful way at all) is besides the point; as Kels... See more