Trend-Driven Innovation

The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

Ana Andjelic • 2 highlights

Brand Thinking and Other Noble Pursuits

Debbie Millman • 2 highlights

I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World

Bayard Winthrop

The META Trending Trends: 02025

11 Rules for Creating Value in the Social Era

Nilofer Merchant

The New Capitalist Manifesto: Building a Disruptively Better Business

Umair Haque