Travel is back*

Might I suggest, for starters:

Making it easier for families to pool points and redeem them for travel.

Making it possible to redeem points for more consumer-focused parts of travel, such as pet fees.

If he’s sincere, that means building a loyalty program and airline that’s more designed for consumers — humans! — and less for the frequent business traveler on a corporate account.

The consensus is that people are traveling differently — and that different people are traveling. More road trips and weekend trips; far less business travel. And so the many different moving pieces of the travel industry, from airlines to luggage companies, are iterating.

A loyalty program that feels more like a club and less like a class system, with benefits that make travel more fun.