Trailblazer: The Power of Business as the Greatest Platform for Change

Lots of businesses talk about values, but in turbulent times, when they matter most, executives often forget to operationalize them

Companies, and the people who lead them, can no longer afford to separate business objectives from the social issues surrounding them. They can no longer view their mission as a set of binary choices: growing vs. giving back, making a profit vs. promoting the public good, or innovating vs. making the world a better place

Here’s the thing about values: You have to use words to identify them, but they won’t create true value for you unless they turn into consistent behaviors

There’s no way to put a dollar value on values. And yes, there will be times when prioritizing values, especially trust, will come at the expense of profits. In the short term, that is. But the money your company makes in any given quarter will never be more valuable than the trust you stand to lose over time