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Trailblazer: The Power of Business as the Greatest Platform for Change
Companies, and the people who lead them, can no longer afford to separate business objectives from the social issues surrounding them. They can no longer view their mission as a set of binary choices: growing vs. giving back, making a profit vs. promoting the public good, or innovating vs. making the world a better place
Marc Benioff • Trailblazer: The Power of Business as the Greatest Platform for Change
Here’s the thing about values: You have to use words to identify them, but they won’t create true value for you unless they turn into consistent behaviors
Marc Benioff • Trailblazer: The Power of Business as the Greatest Platform for Change
knowledge isn’t truly powerful until it’s shared
Marc Benioff • Trailblazer: The Power of Business as the Greatest Platform for Change
Lots of businesses talk about values, but in turbulent times, when they matter most, executives often forget to operationalize them