Tradition meets tech: How sports brands lead innovation | Jing Daily
Nike on Friday opened its latest store concept, Nike Style, in Seoul, South Korea. The athletics giant in a blog post described the store as a “remixed expression of sports retail culture that blurs the line between physical and digital.”
Nike Style has tech baked into it. QR codes throughout the store allow shoppers to open augmented reality... See more
Nike Style has tech baked into it. QR codes throughout the store allow shoppers to open augmented reality... See more
Retail Dive • Nike debuts new store concept with Nike Style
Nike’s streak as the undisputed leader in the activewear category spans generations, but the brand is facing its most significant hurdles in decades. However, recent shifts in leadership, oversupply issues and a botched direct-to-consumer strategy have chipped away at its once-untouchable brand image. As challengers like Hoka and On gain ground,... See more
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