Traction: How Any Startup Can Achieve Explosive Customer Growth
As Paul Graham said in his essay “Do Things That Don’t Scale”: A lot of would-be founders believe that startups either take off or don’t. You build something, make it available, and if you’ve made a better mousetrap, people beat a path to your door as promised. Or they don’t, in which case the market must not exist. Actually startups take off becau... See more
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
How much does it cost to acquire each customer through this channel strategy? How many customers are available through this channel strategy? Are the customers you are getting through this channel the ones you want right now?
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
Making A/B testing a habit (even if you run just one test a week) will improve your efficiency in a traction channel by two or three times.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
The third and final step in Bullseye is to focus solely on the channel that will move the needle for your startup: your core channel.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
The first step in Bullseye is brainstorming every single traction channel.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
For each traction channel in your middle ring, now construct a cheap traction test you can run to determine if the idea really is good or not. These tests should be designed to roughly answer the following three questions: How much will it cost to acquire customers through this channel? How many customers are available through this channel? Are the... See more
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
Making A/B testing a habit (even if you run just one test a week) will improve your efficiency in a traction channel by two or three times.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
The first step in Bullseye is brainstorming every single traction channel.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
As testing is central to getting traction, you should seek online tools to help you organize and execute your tests, even if they are offline tests. Sean Ellis, growth adviser to Dropbox and Eventbrite, had this to say about this approach: The faster you run high-quality experiments, the more likely you’ll find scalable, effective growth tactics. D
... See moreGabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
Inner ring tests are designed to do two things. First, to optimize your chosen channel strategy to make it the best it can be. Second, to uncover better channel strategies within this traction channel.