Traction: How Any Startup Can Achieve Explosive Customer Growth
The goal of middle ring tests is to find a promising channel strategy to focus on. A channel strategy is a particular way to acquire customers within a channel.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
even if it is just guesstimating at first. As we mentioned earlier, you should be thinking about only those traction channels and specific strategies that have a chance of moving the needle for your
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
Making A/B testing a habit (even if you run just one test a week) will improve your efficiency in a traction channel by two or three times.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
An untapped channel strategy may mean trying something different in an established venue, but it also could mean trying a venue no one else is using. For example, you might be able to take advantage of new marketing platforms while they are still in their infancy. Zynga (the maker of FarmVille and other games) did this with Facebook, dominating its
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How much does it cost to acquire each customer through this channel strategy? How many customers are available through this channel strategy? Are the customers you are getting through this channel the ones you want right now?
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
TARGETS Put half your efforts into getting traction. Pursue traction and product development in parallel, and spend equal time on both. Think of your product as a leaky bucket. Your early traction efforts are pointing you toward the holes worth plugging. Set your growth goals. Focus on strategies and tactics that can plausibly move the needle for y... See more
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
As Paul Graham said in his essay “Do Things That Don’t Scale”: A lot of would-be founders believe that startups either take off or don’t. You build something, make it available, and if you’ve made a better mousetrap, people beat a path to your door as promised. Or they don’t, in which case the market must not exist. Actually startups take off becau... See more
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
For example, the questions below seem like they are difficult or might require a lot of research to answer: How many prospective customers landed on my Web site? What are the demographics of my best and worst customers? Are customers who interact with my support team more likely to stay customers longer? However, they
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
Before you can set about getting traction, you have to define what traction means for your company. You need to set a traction goal. At the earliest stages, this traction goal is usually to get enough traction to either raise funding or become profitable. In any case, you should figure out what this goal means in terms of hard numbers. How many cus... See more