Traction: How Any Startup Can Achieve Explosive Customer Growth
Inner ring tests are designed to do two things. First, to optimize your chosen channel strategy to make it the best it can be. Second, to uncover better channel strategies within this traction channel.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
Traction and product development are of equal importance and should each get about half of your attention. This is what we call the 50 percent rule: spend 50 percent of your time on product and 50 percent on traction.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
The third and final step in Bullseye is to focus solely on the channel that will move the needle for your startup: your core channel.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
The goal of middle ring tests is to find a promising channel strategy to focus on. A channel strategy is a particular way to acquire customers within a channel.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
The first step in Bullseye is brainstorming every single traction channel.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
In its most basic form, A/B testing is a science experiment with a control group (A) and an experimental group (B). A/B testing is often called split testing because for the best results you split people randomly into one of the two groups, and then measure what they do.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
For example, the questions below seem like they are difficult or might require a lot of research to answer: How many prospective customers landed on my Web site? What are the demographics of my best and worst customers? Are customers who interact with my support team more likely to stay customers longer? However, they
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
From the perspective of getting traction, you can think about working on a product or service in three phases: Phase I—making something people want Phase II—marketing something people want Phase III—scaling your business
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
The goal of middle ring tests is to find a promising channel strategy to focus on. A channel strategy is a particular way to acquire customers within a channel.