even if it is just guesstimating at first. As we mentioned earlier, you should be thinking about only those traction channels and specific strategies that have a chance of moving the needle for your

The goal of middle ring tests is to find a promising channel strategy to focus on. A channel strategy is a particular way to acquire customers within a channel.

The second step in Bullseye is running cheap traction tests in the channels that seem most promising.

As Paul Graham said in his essay “Do Things That Don’t Scale”: A lot of would-be founders believe that startups either take off or don’t. You build something, make it available, and if you’ve made a better mousetrap, people beat a path to your door as promised. Or they don’t, in which case the market must not exist. Actually startups take off becau

Traction is growth. The pursuit of traction is what defines a startup.