
Traction: A Startup Guide to Getting Customers

Social ads, by contrast, work especially well for demand generation,
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
days of signing up for a free trial.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Two SEO Strategies In SEO, there are two high-level approaches to choose from: fat-head and long-tail strategies. Both refer to different parts of the Search Demand Curve.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
However, to get to the next traction goal they had to get more mainstream adoption and this next set of users is much less forgiving.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
From the perspective of getting traction, you can think about working on a product in three phases: Phase I – making something people want
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Traction is a sign that your company is taking off. It’s obvious in your core metrics:
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
They’ve built a WordPress blog speed tester tool (at speed.wpengine.com) where interested prospects can enter their site URL and email address to get a free report about their site’s performance.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Takeaways Press stories often “filter up,” meaning major news outlets are often looking to major blogs for story ideas, which are in turn are looking at smaller blogs and forums. That means if you can target the right smaller sites and generate buzz on them, you can increase your chances of getting picked up by bigger publications. Figure out the s
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JBoss first focused on generating leads. Over five million people had downloaded their free software through SourceForge (a popular open source software directory), but JBoss had no contact information for these prospects. Knowing they needed a way to consistently generate leads, they gave away their software’s documentation (which they previously
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