Traction: A Startup Guide to Getting Customers

You want to design smaller scale tests that don’t require much upfront cost or effort.

told us how Unbounce started using their blog as a marketing

Phase I – making something people want

Social ads, by contrast, work especially well for demand generation,

Product

Conversion pages work best when they use the same messaging as the invitations that preceded them. For example, if in the invitation you

With Lean, you figure out the right features to build. With Bullseye, you figure out the right traction channel to pursue.

traction is growth. The pursuit of traction is what defines a startup.

It is very likely that one channel is optimal. Most businesses actually get zero distribution channels to work. Poor distribution—not product—is the number one cause of failure.