They were particularly successful reaching out to influential people on Twitter. They would simply follow marketing mini-celebrities and ask them for feedback on recent posts.

with some basic content and a simple layout structure. Then use oDesk or Elance to find freelancers willing to churn out targeted articles for long-tail topics that your audience is interested in.

Two Types of Unconventional PR

content on StumbleUpon – they are the content. When people hit the “Stumble” button, they will be directed to a paid piece of content that looks just like any other site on the network.

Successful companies have built micro-sites, developed widgets, and created free tools that drive thousands of leads each month.

Other tools like KeywordSpy, SEMrush, and SpyFu are valuable for discovering keywords your competition uses to attract customers.

idea. It is very likely that one channel is optimal. Most businesses actually get zero distribution channels to work. Poor distribution—not product—is the number one cause of failure. If you can get even a single distribution channel to work, you have great business. If you try for several but don’t nail one, you’re finished. So it’s worth thinking

Surveys, sites like usertesting.com and asking users directly are great ways to uncover this psychology.

They also have a Twitter cards ad unit that allows advertisers to capture user’s emails who opt-in.