Quality Score Each of your ads and ad groups as well as your whole AdWords account have a quality score associated with it. This score is a measure of how well customers are responding to your ads. It includes many factors including CTR and how long people stay on your site after seeing your ad.

Phase III – scaling your business

Even Unbounce was receiving less than 800 monthly visits after six months of consistently putting out content. It took a while for them to grow to 20,000 monthly visitors.

What gets a reporter’s attention? Milestones: raising money, launching a new product, breaking a usage barrier, a PR stunt, big partnership or a special industry report. Each of these events is interesting and noteworthy enough to potentially generate some coverage.

The Unbounce team relied heavily on social media to drive readers to their blog. After every post they wrote, they’d ping influencers on Twitter asking for feedback and thoughts. They also engaged with their target customers by writing useful answers on targeted forums like Quora.

Long-Tail SEO Strategy The majority of searches conducted through search engines are “long-tail” searches. Essentially, long-tail searches are sets of keywords that are highly specific – things like “owls of eastern Pennsylvania” or “private search engine.” Individually, searches for these terms don’t amount to much: together though, they make up

Google currently provides a useful tool for this process called Keyword Planner (part of Google AdWords). You can type in search terms that describe your products, and then see the search volumes for these terms.

Jason advises bundling smaller announcements together into one big announcement whenever possible. Breaking a useage barrier is great. Releasing a new version is noteworthy. But releasing a new version and breaking a usage barrier in the process is even more compelling.

competitors’ ads. Then you can determine whether a site’s audience is the right fit for you.