Traction: A Startup Guide to Getting Customers

told us how Unbounce started using their blog as a marketing

Having a product your early customers love but no clear way to get more traction is frustrating. To address this frustration, spend your time building product and testing traction channels – in parallel

A. To arm – which means to give the reps all of the sales collateral they’ll need to effectively win sales campaigns. This includes presentations, ROI calculators, competitive analyses, and so forth.

Several sources have mentioned that an average CTR for an AdWords campaign is around 2.0% and that Google assigns a low quality score to ads with CTRs below 1.5%. If any of your keywords are getting such low CTRs, rewrite those ads, test them on a different audience or ditch them altogether.

The reasoning for why these particular features weren’t necessary initially was that even at 100 million/searches month their userbase was motivated enough by other features to be forgiving of missing these particular ones.

social ad platform Adaptly,

what messaging is resonating with potential users, what niche you might focus on first, what types of customers will be easiest to acquire, and major distribution roadblocks you might run into.

Many entrepreneurs think that if you build a killer product, your customers will beat a path to your door. We call this line of thinking The Product Trap: the fallacy that the best use of your time is always improving your product. In other words, “if you build it, they will come” is wrong.

customers and 3–4 prospects to a dinner with 2–3 employees and some other interesting guests you’ll be doing well. Potential customers always prefer to talk to existing reference customers than to talk to just your sales reps.

Successful companies have built micro-sites, developed widgets, and created free tools that drive thousands of leads each month.