Start by implementing these optimization techniques in your highest-priority content first:
- Core service/product pages
- Key educational content
- High-traffic blog posts
- Landing pages
Jim Rodgers • Article
Rosemary Brisco’s recommendation for GEO
9. Incorporate Multiple Content Formats
Example: Support text explanations with infographics, how-to videos, and interactive elements, all properly... See more
- Combine text, video, and images strategically
- Ensure each format adds unique value
- Optimize all elements for AI comprehension
- Include proper alt text and descriptions
- Make content accessible across platforms
Example: Support text explanations with infographics, how-to videos, and interactive elements, all properly... See more
Michael Menduno • Article
Interesting shift from SEO. Also builds on the changing info consumption habits of audience.
2. Write in a Conversational Tone
Example: Instead of “enterprise software solutions,” use “How to choose the right enterprise softwar... See more
- Use natural language instead of corporate jargon
- Write content answering questions people naturally use rather than marketing buzzwords
- Choose descriptive phrases that match how people search rather than vague keywords
Example: Instead of “enterprise software solutions,” use “How to choose the right enterprise softwar... See more
Michael Menduno • Article
Rosemary Brisco, To the Web
Speak AI
Your New Marketing Dictionary
Your New Marketing Dictionary
- GEO (Generative Engine Optimization) : The practice of optimizing content for AI comprehension and distribution
- Generative AI: Sytems that can create new content like text, images, code, or audio based on training data
- LLM (Large Language Model): AI systems that process and understand human language (ChatGPT,
Rosemary Brisco • Article
Rosemary Brisco, To the Web, defining the new generative engine optimization