Top 10 US astrology apps drew in $40M in 2019, up 65% from 2018

At best, astrology gives people a sense of control in a chaotic world and helps them relate to others by ascribing personality traits and life’s seeming randomness to star signs and the movements of planets. Users may also learn about themselves in the process, as they’re forced to pause and examine their own behavior and feelings.

In uncertain times, people go looking for answers in unusual places. And in 2019, many U.S. consumers found their answers in the stars — or, more specifically, in a group of increasingly popular astrology apps offering horoscopes, fortunes, palm-reading and mobile access to psychics, among other things.

The biggest app in this space was Astrology & Palmistry Coach, which generated 35.3% of the top 10’s revenue for the year, or approximately $14 million.