Top 10 tips helping founders & startups win on TikTok

The comments section is an underrated way to engage with your followers and grow your audience on TikTok – being “on trend” means more than just making videos and expecting them to show up on someone’s FYP, thoughtful & funny comments can do the trick as well.

Something to remember… TikTok rewards good content, not just those with the most followers. This is one of the beautiful things about growing on TikTok and the FYP, and why leveraging other influencers or users/customers in your network can help drive virality.

Tracking the granularity of users that find you through TikTok is also important, especially as you scale. For eCommerce companies, usually the question you ask yourself is “does this person become a customer.”

From the Kadama CEO’s POV, there are 2 approaches to defining a content strategy that’s worked for him:  Posting weekly / monthly: Higher production quality videos that your audience expects – you know these videos come out less frequently, but will likely have cultural impact or effects. You may be building suspense around a series for exampl... See more

Participating in trends to maintain relevance is important, but “not selling” is just as crucial as you create direct content for your products/services. Be authentic, add value to users through education or humor, and be creative.

If you’re a small team or startup just getting started, launching your own TikTok presence can be a great way to go.

The reality is, there are likely people that already love what you’re doing that would gladly create content to be a part of your story.

 With TikTok, especially in the early days of growing a following, you need to be consistent and give your followers a reason to come back for more.

Don't use TikTok just to "sell"; use it to learn. You can learn so much by interacting with folks in the comments, soliciting feedback, and being aware of what is trending in your niche.