You want people to eventually be interested in you for you, to “be the niche,” but you’ll need to start with some focused topic to get picked up by the algorithm.
Finding the right niche on TikTok is a combination of:
What topic do you have a meaningful competitive information advantage in?
How to win on TikTok: • Use Caution With #SponCon. Influencers and consumers on TikTok tend to be distrustful of content that appears overly transactional, so it’s important for brands to prioritize inspiring authentic enthusiasm, rather than leaning heavily on sponsored activities. When possible, use paid activations to elicit an organic response,... See more
High-Level Categories: What’s Working for Your Inspiration
The easiest way to come up with those ideas is to look through those five to ten accounts you liked and then see what topics of theirs have performed the best. Don’t copy what they say. But if a certain topic did well for one of them, especially if it did for multiple, your take on that top... See more
One monetization opportunity that felt authentic for Jack was helping launch a TikTok page and series for a media company. The company reached out cold and offered Jack an attractive economic package to create and post a video based on high-level guidelines from the company, with incentives for viewership over certain thresholds. (16% of income)