Too Many Places Are STERILE and TORCHED — Let’s Make Them COOL and FUNKY
Jonah & Erinblackbirdspyplane.comSaved by Sam Liebeskind and
Too Many Places Are STERILE and TORCHED — Let’s Make Them COOL and FUNKY
Saved by Sam Liebeskind and
but one of the beautiful things about the old "kissaten," the cafes of pre-specialty-coffee Japan, is that they're often heavily customized by the owners, with Viennese lamps, or teddy bears, or Oscar Wilde-esque velvet everywhere. Blue Bottle's Nestle turn (the aesthetic aspects involving James Freeman's fondness for Apple Stores and Sha
... See moreThey showcased trends in both beverages and food. They included a particular selection of music with soft ambient soundtracks, like lo-fi beats. Each café comprised a temple to all forms of contemporary taste—they were total works of art, to use Wagner’s term for a fully immersive aesthetic creation that engages every sense. Cafés turned out to be
... See moreTo court the large demographic of customers molded by the Internet, more cafés needed to adopt the aesthetics that already dominated on the platforms.