Too Many Places Are STERILE and TORCHED — Let’s Make Them COOL and FUNKY

“Imagine visiting an old, indie bookshop nestled in a quiet corner of the town square. The smell of aged paper, the creak of wooden floors, and the personalised recommendations from the owner create an atmosphere that feels intimate and real. This bookshop seems authentic and personal, in contrast to a charmless chain bookstore in a commercial mall

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There should be lots of different, human-scale alternative experiences on the internet that offer up home-cooked, locally-grown, ethically-sourced, code-to-table alternatives to the factory-farmed junk food of the internet. And they should be weird.

In the 2010s many of our public spaces started to be molded, physically and literally, by the market advantage of luring patrons looking for highly Instagrammable shots. Businesses that once paid large sums of money to have photographs taken for advertisements that cost even more to run now had access to an army of free labor, taking pictures for f... See more

These are the run clubs and swim clubs with very robustly branded websites for some reason, websites that greet you with full-width videos of delighted people being very sweaty together. New ventures for “group conversation” or exclusive social spaces or curated clubs with sign-up flows and membership levels that evoke the rigor of a bank account r... See more