Tone and words: Use accurate language
It might be surprising to you that an organization known for cutting edge technology cares so much about something as soft and abstract as language and how it makes people feel — and that’s exactly why we’re sharing these tips. Everyone has the potential to be brave, audacious, and radically creative, but we often put ceilings on ourselves with min
... See moreCourtney Hohne • The monkey, the tiger beetle and the language of innovation
Reaching wide audiences requires all-terrain language, and the urgency of the present moment, amplified by chronological feeds, doesn’t allow for much stylistic variety. Efficiency is key — compressing as much information as possible to the least amount of words is the ideal of all communication.
While I do agree that many areas of interaction, like... See more
While I do agree that many areas of interaction, like... See more
A phrase that’s been showing up recently is, “no pressure.” It usually comes in a pitch letter of some sort, written by someone who isn’t in a position to exert any pressure.
So why say it?
It’s a bit like, “while supplies last.” And “to be honest…” which is perhaps the most self-negating of the three.
It’s throat-clearing, a word salad designed to so... See more
So why say it?
It’s a bit like, “while supplies last.” And “to be honest…” which is perhaps the most self-negating of the three.
It’s throat-clearing, a word salad designed to so... See more
