Tomorrow's Marketing Departments Will Look More Like Film Studios
AI will commoditize decades of content marketing and SEO tactics, and usher in a new era of brand and influencer marketing. With models like ChatGPT driving the cost and time required to write effective SEO content down to zero, every brand will “flood the zone” of search engines, completely commoditizing content marketing. Perhaps this will
... See moreScott Belsky • 9 Forecasts for the Near Future, With Implications
GenAI is just another source of “raw footage” (albeit a unique one) that is used to craft a story. But the “craft” part (the editing, the taste, the precision of timing and style) only becomes more important with the abundance of content and every brand flooding the zone. The “Hollywood vs. AI” narrative is a red herring. The world’s greatest maker... See more