Tokens as CAC - Are Crypto Companies More or Less Efficien...

Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers? by @ttunguz

Tomasz Tunguz tomtunguz.com

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A basic model for evaluating web 2 hypergrowth tech businesses is looking at Customer Acquisition Cost (CAC) versus the Lifetime Value (CLV). Everytime you give away tokens can be likened to web 2 marketing spend (CAC), while CLV is the total of economic rewards (such as protocol earnings) that a user brings by using the platform.

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