Tokenized Royalties

Now imagine what might happen if an artist could effectively buy into a song by purchasing some of its tokens on Royal or another platform, and then profit directly from the success of the remix. Suddenly, all the right incentives are aligned. The creators can create, and the owners get paid.

Last month, in a test of concept, Royal and DJ 3LAU gave away digital assets representing 50% streaming ownership in 3Lau’s latest single. Within the first two weeks, the song reached a value of over $6 million. It’s early, but this illustrates that the market values music rights and connections to artists in a way that centralized platforms can’t ... See more

Media creators today can issue their own cryptographic token and design distribution and incentives around it to trigger a virtuous cycle for themselves and their fans. A simple token economics model could help media creators bootstrap funding for new projects, reward early fans and rally communities towards a common goal. In short, communities sho... See more