“NFTs offer new ways for engaging customers,” explains Jaime Schmidt, the cofounder of Color Capital, a venture capital firm that invests in consumer brands and “Web3,” the term that refers to the blockchain-based decentralization of the internet. “For example, NFTs could unlock access to participation in focus groups, [or] private events available... See more

Tokenized subscription could create an angel audience of other creators, investing in something very early and very risky with the dream of a potential upside but also just for the fun of it. We see this already with so much of what’s happening with Web3. There are pure speculators but that alone would be nowhere near enough to spin the wheel as... See more

As a result, we’re now at a turning point, where fans and creators are trying to figure out how they can grow together and create more unique, interactive experiences. This is where crypto and creator coins come in. Fans get to be literal holders of a token demonstrating their superfandom of a creator or artist and can use that token as an access... See more

I highly recommend reading the book, but wanted to take a stab at proposing some inflections that exist within crypto that have been top of mind for me.

The new existence of low cost global permissionless payment rails. For the first time you can now send or accept money from anyone on earth for fractions of a penny. With the improving UX of crypto... See more

In the 2010s, supply chain innovation opened up lifestyle brands. In the 2020s, financial mechanism innovation is opening up the space for incentivized ideologies, networked publics, and co-owned faiths. Liquid cryptocurrency tokens empower speculative cultural projects with monetary policies that create FOMO (e.g. Ethereum, FWB); NFTs enable... See more