To Start Building a Community, Master These Two Concepts

Key questions to ask:

1. Is the initial invitation compelling?

2. Do members land in space that’s easy to understand and navigate, and also fun to spend time in?

3. Are members individually welcomed into the space by a human (rather than a bot) and introduced into the conversation?

4. Once introduced, do community members feel compelled to participate ... See more

What distinguishes community members from those in other groups is the congregation element: Beyond using, liking, or writing glowing reviews of your product, they spend time forming connections with other people based on a shared affinity for it.

Increasingly, building a successful startup involves not only building a product that people can’t get enough of, but also building an engaged, loyal community around that product.

The people who interact with your product generally fall into one of four buckets: Customers/users buy and/or use your product. Evangelists tell everyone they know to buy... See more