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To Start Building a Community, Master These Two Concepts
In order to build a community, you need a couple of things. First, you need a loose connection of people who are actively looking for a home. It’s useful to understand who that community is, where that community hangs out, what’s currently missing, and what they are looking to get through community membership.
Andy Budd • The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
Founders need to have a strong grasp of two essential concepts:
Future • To Start Building a Community, Master These Two Concepts
1) The community quadrant (to understand how community differs from other groups of people who interact with a product) 2) The community funnel (to understand what makes a community compelling to prospective members).