added by Adithya Narayanan · updated 16d ago
To Start Building a Community, Master These Two Concepts
To Start Building a Community, Master These Two Concepts
5 highlights
Kaf added
- Within such virtual spaces, “community” is a shorthand for interaction — not necessarily belonging. From a business standpoint, community is a means to harness customer loyalty.
Communities naturally drum up hype for a brand and its products; in some instances, members might even provide feedback for product development and are the first to test new... See morefrom Brands want to be more than your friend. They want community. by Vox
Keely Adler added
- Your customers are going to join your community because of benefits, not belonging. Belonging comes after someone has been a part of a community and formed relationships. What’s going to get them in the door in the first place is a clear understanding of how the community will help them solve a problem or achieve a goal.
from A Founder’s Guide to Community by David Spinks
sari and added