To Keep Your Customers, Keep It Simple

Companies that avoid bombarding customers and instead focus on simplifying consumers’ decision-making will rise above the din, and their customers will stick by them as a result.

Simplicity is what consumers want from marketers. Consumers' confidence and ability to sort through the available choices is the single biggest driver of customer "stickiness.". Marketers can use these three tactics to simplify consumers' decision-making and help them navigate the purchase journey:

- Minimizing the number of information sources consumers must touch.- Providing trustworthy sources of product information and recommendations.- Offering tools that will help consumers weigh their options.