To Implement Change, You Don’t Need to Convince Everyone at Once
Focusing on a keystone change allows you to get out of the business of selling an idea and into the business of selling a success.
Harvard Business Review • To Implement Change, You Don’t Need to Convince Everyone at Once
Many think that driving change is about persuasion, so they focus on how to sell the idea, wordsmithing slogans and creating fancy presentation materials. The truth is that feeling the urge to persuade is a warning sign. It means you’re either starting with the wrong people or you have the wrong idea.