information alone does not reliably change behavior. This is a common mistake people make, even well-meaning professionals.

People often believe that motivating themselves toward an aspiration will lead to lasting change. So people focus on aspirations.

(A note on starting with aspirations versus starting with outcomes: You can start with either. However, I like aspirations as a starting point because they are more flexible and less intimidating than specific outcomes.)

Write this phrase on a small piece of paper: I change best by feeling good, not by feeling bad.

Motivation Is Unreliable Motivation is often unreliable when it comes to home improvement. And it’s also unreliable with diets, exercise routines, creative projects, filing taxes, opening businesses, searching for jobs, planning

Remember, for a behavior (B) to occur, three elements must converge at the same moment: Motivation, Ability, and Prompt. It’s a model that has profound implications. Each person’s motivation, ability, and prompt will be different in any given situation.

Step 1: See the appendix on page 279 for the script to teach the Fogg Behavior Model.

The Anatomy of Tiny Habits 1. ANCHOR MOMENT An existing routine (like brushing your teeth) or an event that happens (like a phone ringing). The Anchor Moment reminds you to do the new Tiny Behavior. 2. NEW TINY BEHAVIOR A simple version of the new habit you want, such as flossing one tooth or doing two push-ups. You do the Tiny Behavior immediately

But a prompt is like lightning. It comes and goes. If you don’t hear the phone ring, you don’t answer it. You can disrupt a behavior you don’t want by removing the prompt. This isn’t always easy, but removing the prompt is your best first move to stop a behavior from happening.