
Tiny Habits

If you need more guidance, you can go online to get the exact script and watch how other people teach the model. The few minutes it takes to learn to teach the Behavior Model is a terrific investment of your time.
BJ Fogg • Tiny Habits
Write this phrase on a small piece of paper: I change best by feeling good, not by feeling bad.
BJ Fogg • Tiny Habits
The assumption is this: If we give people the right information, it will change their attitudes, which in turn will change their behaviors. I call this the “Information-Action Fallacy.” Many products and programs—and well-meaning professionals—set out to educate people as a way to change them. At professional conferences they say stuff like, “If pe
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Motivation Is Unreliable Motivation is often unreliable when it comes to home improvement. And it’s also unreliable with diets, exercise routines, creative projects, filing taxes, opening businesses, searching for jobs, planning
BJ Fogg • Tiny Habits
TINY CAN START NOW Tiny allows you to get real with yourself and your life.
BJ Fogg • Tiny Habits
People often believe that motivating themselves toward an aspiration will lead to lasting change. So people focus on aspirations.
BJ Fogg • Tiny Habits
information alone does not reliably change behavior. This is a common mistake people make, even well-meaning professionals.
BJ Fogg • Tiny Habits
You need to have both motivation and ability for a behavior to land above the Action Line, but motivation and ability can work together like teammates. If one is weak, the other needs to be strong to get you above the curve. In other words: The amount you have of one affects the amount you need of the other.
BJ Fogg • Tiny Habits
If someone says “goal,” you can’t be sure what they are talking about since the word is ambiguous. For that reason, “goal” is not part of the vocabulary in Behavior Design. Use either “aspiration” or “outcome” for precision. I once worked with a major