When it comes to the business of dating apps, the most relevant principle isn’t necessarily patriarchal, but inherently capitalist: celibate, app-less women are not lucrative, an issue that the entire industry is grappling with.

The problem today’s daters face is that the mass adoption of online dating apps has not only eroded incentives to switch from explore to exploit mode, it has made exploration itself boring and dysfunctional.

The current techlash is a byproduct of the environment dating apps have contributed to over the past decade. We are inching toward what Bandinelli refers to as a period of post-romantic love in our digital society, where conveniences such as dating apps play a hand in rewriting “the ethical codes of love with the objective of building a notion of... See more