Tinder and the Dawn of the Dating Apocalypse

Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter O... See more

Dating apps have a big moment. Many of you predict that when the COVID-19 vaccines have been widely distributed, the earth will experience a period of prolonged horniness unlike anything that has been seen in generations. Tinder, Grindr and all the rest are poised to thrive as a result.

The problem today’s daters face is that the mass adoption of online dating apps has not only eroded incentives to switch from explore to exploit mode, it has made exploration itself boring and dysfunctional.