Timeful Texts

how could you build a medium to better support a person’s memory of what they read? What interactions could easily and enjoyably help people consolidate memories? And, more broadly: is it possible to 2x what people remember? 10x? And would that make any long-term difference to their effectiveness?

Each time we explore a new format, we ask: How do we make it easier for readers to find wisdom that’s relevant to their own unique knowledge gap? Are certain knowledge gaps shared by all creative people at one point or another? How might a reader translate knowledge gained through a narrative format into actual wisdom?

We identified three distinct opportunities — new narratives, social reading with richer context, and providing tools for critical thinking — and developed a design concept around each one.

Did the way the text was presented allow you to notice or think about the actual information captured in the text as you would like?

Reading is an active effort.There is a lot of thinking going on in our heads when we read a text, but we don't get a chance to mirror - and build on top of - basically any of it while we read. We have to hold it all in... See more