Time Has Been Codified and Commodified. Jenny Odell Wants to Set It Free

“In a situation where every waking moment has become the time in which we make our living,” Odell notes, “and when we submit even our leisure for numerical evaluation via likes on Facebook and Instagram, constantly checking on its performance like one checks a stock, time becomes an economic resource that we can no longer justify spending on ‘nothi

“It’s easier to imagine the end of the world than the end of capitalism,” wrote the literary critic Fredric Jameson. One of the hardest elements to imagine is what capitalism has done to our perception of time via clocks. It now seems embedded into our very psychology to view time as a commodity that can be spent or wasted.

There is a lonely absurdity in the idea of racing against the clock at the end of time,

Birth is one of a growing chorus of philosophers, social scientists, authors and artists who, for various reasons, are arguing that we need to urgently reassess our relationship with the clock. The clock, they say, does not measure time; it produces it. “Coordinated time is a mathematical construct, not the measure of a specific phenomenon,” Birth

The more monetized society is, the more anxious and hurried its citizens. In parts of the world that are still somewhat outside the money economy, where subsistence farming still exists and where neighbors help each other, the pace of life is slower, less hurried. In rural Mexico, everything is done mañana. A Ladakhi peasant woman interviewed

But time was simultaneously a fixed grid, and a possession. Everyone was encouraged to see time as did the medieval merchant: as a finite property to be carefully budgeted and disposed of, much like money. What’s more, the new technologies also allowed any person’s fixed time on earth to be chopped up into uniform units that could be bought and sol