the entire internet is steadily turning into TikTok-style short-form video

This is the world in which every app can become a TikTok. I think that’s scary. TikTok uses a lot of clever behavioral signals like how long have you stayed watching a video and AI to quickly create a map of your preferences and then serve you up very, very compelling videos. I challenge anyone to go on TikTok for 10 minutes and not stay on for an... See more

Unlike going to Substack to catch up on some newsletters (which as you know by reading mine, takes time) — TikTok unlocks rapid dopamine hits. Making it “an ideal app” to open up when you have even a minute of idle time.