TikTok Won. Now Everything Is 60 Seconds.
the entire internet is steadily turning into TikTok-style short-form video
A few cultural thoughts
This is the world in which every app can become a TikTok. I think that’s scary. TikTok uses a lot of clever behavioral signals like how long have you stayed watching a video and AI to quickly create a map of your preferences and then serve you up very, very compelling videos. I challenge anyone to go on TikTok for 10 minutes and not stay on for an... See more
Evan Nesterak • Vibe Check: AI and Behavioral Science in Silicon Valley - by Evan Nesterak - Behavioral Scientist
Unlike going to Substack to catch up on some newsletters (which as you know by reading mine, takes time) — TikTok unlocks rapid dopamine hits. Making it “an ideal app” to open up when you have even a minute of idle time.