On Sunday, with about six years of musical-theater writing experience between the two of them, the Gen Z songwriting duo beat out a list of powerhouse Grammy nominees that included Andrew Lloyd Webber’s “Cinderella”; Conor McPherson’s “Girl From the North Country,” built around Bob Dylan songs; and a Stephen Schwartz musical.
Speaking on a video call from their hotel rooms in Las Vegas, where the Grammys were held, Barlow, now 23, and Bear, 20, discussed their album’s unanticipated success, their practice of collaborating creatively with fans and where their careers are headed (starting with a Broadway-bound musical that they can’t yet discuss). Here are edited excerpts... See more
And you did “Bridgerton” without a record label?BARLOW In the beginning when it first started to blow up we had a few conversations with labels, but none of it felt right. We knew that we wanted to capitalize on the moment, and we knew that the faster we released it the better.BEAR We would have gotten an orchestra and a cast, and that would have... See more
Where were you each at before this came into your lives?BARLOW We were both really depressed. It is hard to break into the music industry, and I was ready to give up. I was applying for record-label receptionist jobs and crying to my parents because they had been helping to support me in Los Angeles and they were like, “You need to get a real job.... See more
Some artists might bristle at your strategy of inviting in fan feedback as you create the work, leaving it open to significant influence from the audience in the middle of the creative process.
BARLOW I’ve been livestreaming while singing and songwriting for an audience since I was a teenager. It’s like a muscle; the more you do it, the better you get at it. Emily has classic training and is incredibly educated in her craft. I am not, so it was just sort of my process to gain an audience’s perspective on what they thought and how I could... See more
“In my head, there was no way this was going to happen,” Bear added. “We just wanted to put out the album for the people that followed the whole process of it.”
Do you think you’ll continue that way of doing things now that you have this institutional approval?BARLOW We’d love to, but we have some exciting projects after “Bridgerton” gave us a foot in the door and we still have to keep it hush-hush.BEAR Which is totally against our M.O., and it’s a little frustrating because, as we’re writing this music,... See more