TikTok Mansions Are Publicly Traded Now (Published 2020)

Right now, in the West, people are organically making countless hours of video content, but there isn’t a way for video viewers to learn more and to take action—to discover that the experience they’re watching is in their price range, in their neighborhood, and available to book right now if they wanted. We predict TikTok will be the first existing... See more

The first TikTok stars were slow to realize how much negotiating power they actually possessed—they’re just youngsters, after all. So they got dazzled by the promise of a big upfront payment from a label. But in the last few months, many have started to figure out that the so-called ‘advance against future royalties’ is actually just a loan under a... See more

People are investing in themselves. This is especially true for younger generations, who view traditional careers as anathema. Red Bull wanted to work with Bryce Hall and Josh Richards, 21-year-old and 19-year-old TikTok creators each with 20 million followers. In a previous era, Hall and Richards would have been thrilled. Instead, they decided to ... See more

Even this generation’s superstars rethink old norms. The 19-year-old TikTok star Josh Richards had flirted with being a brand ambassador for Red Bull. When I asked him why he passed, he looked at me quizzically—why, he wondered, should he be the vessel for someone else’s wealth creation? That’s the playbook for celebrities of yesteryear. Instead, R... See more

ven the boundaries between renting and owning are being blurred by technology. iBuyers use data and venture capital to bring unprecedented liquidity to the housing market, enabling people to sell or buy a house within days. Meanwhile, companies such as Space10 and Venn are exploring models that would enable long-term renters to build an equity stak... See more