Saved by Sterling Proffer
TikTok Killed the Video Star
Our feeds are designed to “prod the would-be attender ever onward from one monetizable object to the next,” he writes. This has had a deadening effect on all kinds of culture, from Marvel blockbusters that optimize for attention minute to minute, to automated Spotify recommendations that push one similar song after another.
Kyle Chayka • How the Internet Turned Us Into Content Machines
Musicians compose their tracks with TikTok’s length in
mind, and then title them exclusively for SEO. The figure and ground have been reversed: artists don’t upload their music for distribution, they
make music for distribution.
Matt Klein • Page Not Found
It makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted t... See more
time • Welcome to the Era of Unapologetic Bad Taste
The fastest growing sector of the culture economy is distraction . Or call it scrolling or swiping or wasting time or whatever you want. But it’s not art or entertainment, just ceaseless activity.
The key is that each stimulus only lasts a few seconds, and must be repeated.
The key is that each stimulus only lasts a few seconds, and must be repeated.