TikTok Is The Next Generation Art Platform, But Why? | The Next Cartel

TikTok enables and invites the pointed, witty, playful, allusive, zany and endlessly inventive combination of video, music and text. But the creative energies of its more than one billion users are circumscribed and channeled by the architecture of the platform.

TikTok’s spectacular success in enlisting consumers as producers depends on making produ

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Much like Tik Tok, it captured the attention of the next wave of consumers. Gen-Z doesn't have much buying power today, they push the boundaries of how humans interact with computers, and their data requires more careful handling… but Gen-Z is maturing fast, how they communicate and spend their time could make the next trillion dollar company.

There’s another group of platforms out there that don’t just disperse retail, but disperse creativity. Etsy — a pandemic winner whose prosperity is nothing short of inspiring — enables artisans to reach a global audience. YouTube made video stars out of millions, and now TikTok is leapfrogging YouTube in the mobile space. Substack, Patreon, and Onl... See more

What Pinterest was to images, TikTok is becoming for short-form video. Thanks to its infamous algorithm, the Bytedance-owned video platform now has over a billion global monthly active users, and kids and teens reportedly spend an average of 91 minutes watching TikTok per day (versus an average of 56 minutes per day on YouTube). TikTok creators are... See more

TikTok beats YouTube at their own game with its ability to dramatically reduce friction to both create and consume content.

Many consumers, including ourselves, were not blessed with creative genes. 10+ years ago this would’ve been a barrier to creation, but with tools that allow amateurs to create compelling videos, photos, music, and more there is significantly less friction. TikTok is one of the best examples of this trend - users are given a place to get inspiration... See more

The second is more media than social. It’s driven by AI-powered and network-driven platforms that allow people to discover creativity, learning, and connection online. TikTok is an early iteration, untethered from a social graph and letting strangers connect across the globe.

the way in which TikTok enables creativity and community building by supporting the reuse of soundtracks, stitching, and dueting, leading to cultural phenomena founded on collaboration