added by sari · updated 2y ago
🎢 Newsletter #37 - TikTok for Podcasts
- The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).
from Grantland and the (Surprising) Future of Publishing by Stratechery
- Many (if not most) successful Substacks are built on the back of pithy tweets. Substack offers minimal to no demand aggregation so creators with large Twitter followings funnel their followers to their email newsletter. Similarly, TikTok stars also point their viewers to their Youtube page because Youtube offers more robust monetization options.
from Top 12 Creator Platforms—Ranked by Evan Armstrong
sari added
- Think: Podcasts are based on RSS feed technology (which was pre-Facebook, YouTube, and a whole bunch of other things we take for granted)
from Daniel Ek – The Future of Audio - [Invest Like the Best, EP.147] by Patrick O'Shaughnessy
sari added