TikTok and the Sorting Hat — Remains of the Day

When a creator posted a video, TikTok showed it to a sample audience and then expanded to bigger targeted audiences if it did well—a form of a recursive publishing feedback loop. Creators with no followers could still reap rewards for videos that were funny and understandable by anyone. This was uniquely powerful for the medium of short-form video,... See more

In the rush to copy TikTok, many Western social networks have misread how easy it is to apply lessons of a very particular short video experience to social feeds built around other formats. If you’re Instagram Reels and your format and interface are a near carbon copy, then sure, applying the lessons of my three TikTok essays is straightforward. Bu... See more

A decade ago, I was only a couple of years into my venture career. I believed that growth and progress were synonymous – in an industry where scale was the ultimate target, platforms that achieved it were glorified. A decade later, I have learned that success is more nuanced, and we have to take accountability for the outcomes we encourage. New dom... See more