TikTok and the Fall of the Social-Media Giants

The effectiveness of the TikTok experience is found in what it doesn’t require. Unlike Twitter, TikTok doesn’t need a critical mass of famous or influential people to use it for its content to prove engaging. The short-video format grabs the user’s attention at a more primal level, relying on visual novelty, or a clever interplay of music and actio... See more

In the end, TikTok’s biggest legacy might be less about its current moment of world-conquering success, which will pass, and more about how, by forcing social-media giants like Facebook to chase its model, it will end up liberating the social Internet.